Party Pack
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Về Dự Án
Budweiser, a global symbol of quality and fun, launches the Budweiser Party Pack, redefining how to enjoy parties at home. Designed for optimal convenience and entertainment, this product pack includes 250ml cans, making it quicker and more refreshing to enjoy. Additionally, inside the box, there is a printed exclusive beer drinking game board, providing laughs and memorable moments. With the Budweiser Party Pack, the spirit of "Endless Fun" takes center stage. Whether savoring the cool taste of Budweiser or challenging friends, this creation will turn every gathering into an unforgettable experience.
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Thách Thức
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• Reflecting the spirit of the photo series: Conveying the vibrant, enthusiastic energy of the party into captivating imagery content.
• Smooth integration: Weaving the product message into the beer drinking game guide and the "Endless Fun" photo shoot without feeling like blatant advertising.
• Maximizing effectiveness: Creating high-quality, relatable content suitable for digital platforms and encouraging interaction.
• Shooting in one day: Ensuring the production and shooting of all content in just one day, requiring detailed planning and precise execution.
• Short post-production time: Managing long-term campaigns with minimal post-production time while still maintaining high-quality standards.
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BTS
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Tổng Kết
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The themed photo collection “Endless Fun”
08 high-quality images (aspect ratio 4x5), with a natural, vibrant, and cheerful style, suitable for digital platforms.
Post-production editing to achieve the highest image quality standards.
Release date: 30/10.
Video guide for the beer drinking game
45-second animated video explaining how to play, emphasizing the entertainment and connectivity aspects of the Party Pack.
Release date: 15/11.
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OTHER PROJECTS
